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Renault Health

Campaign
Agency Network: 
Published/Aired: 
May 2019

Description

Publicis Buenos Aires presents Renault Health, its new campaign for after-sales service, aimed at supporting the relationship between the owners of Renault vehicles and the official workshops of the brand.

The idea comes from the need to hold all those customers who, for several reasons, take their cars to generic or unofficial workshops.

To achieve this, the agency created "Renault Health", the first car health service. A platform that will bring together the official workshops of Renault in several countries of the region, where current and new services will be offered, as well as follow-ups, limited coverage plans, emergency assistance, benefits system, analysis, medical records, credentials and more.

Something like a health insurance, but for cars.

Integrated advertisement created by Publicis, Argentina for Renault, within the category: Automotive.

Advertising Agency: Publicis, Buenos Aires, Argentina
Executive Creative Director: Fabio Mazía
Creative Director: Bruno Barbosa
Creative Director: Francisco Bledel
Copywriter: Pedro Botello
Art Director: Javier Agena Goya
Account Director: Iván Pinzón
Account Executive: Rodrigo Valente
Agency Producer: Sebastián Tarruela
Brand manager: José Tessio
Production Company: WINONA
Director: Jorge Ponce Betti
Executive Producer: Tomas Chester
Director of photography: Pablo Lacovone
Art Director: Lorena Llaneza
Customer Director: Florencia Melotto Dome
Assistant for Direction: Diego Gonzalez
Manager: Gustavo Lugones
Editor: Carla Muzykantski
Post Coordination: Victoria Pietraszek
Image Postproduction: Control Z
Sound Postproduction: Control Z
Colourist: Anahi Piccinin
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