Description
Menopause is still something taboo and its absence from mainstream media causes a lack of awareness about this phase of life, which can be detrimental to women, trans-men and non-binary people of all ages. So, we decided to create The Menopause Canvas – a campaign designed to generate awareness and break taboos around menopause through artistic expression, using feminine hygiene products as blank canvases. Each artwork will tell the story of its owner, on how they experienced menopause to help inform people about this subject.
This student campaign titled 'The Menopause Canvas' was published in Spain in June, 2021. It was created for the brands: Refinery29 and The Case4Her, by ad school: Miami Ad School. This Integrated medium campaign is related to the Public Interest industry and contains 6 media assets. It was submitted almost 3 years ago by Carol Benito.
Credits
Advertising School: Miami Ad School, Madrid, Spain
Art Director: Andrea Proenza
Art Director: Lua Delgado
Art Director: Carol Benito
