The Menopause Canvas

Published/Aired: 
June 2021
Refinery29 / The Case4Her: The Menopause Canvas
Refinery29 / The Case4Her: The Menopause Canvas
Refinery29 / The Case4Her: The Menopause Canvas
Refinery29 / The Case4Her: The Menopause Canvas
Refinery29 / The Case4Her: The Menopause Canvas
Refinery29 Integrated Ad - The Menopause Canvas
Refinery29 Integrated Ad - The Menopause Canvas
Refinery29 Integrated Ad - The Menopause Canvas
Refinery29 Integrated Ad - The Menopause Canvas
Refinery29 Integrated Ad - The Menopause Canvas

Description

Menopause is still something taboo and its absence from mainstream media causes a lack of awareness about this phase of life, which can be detrimental to women, trans-men and non-binary people of all ages. So, we decided to create The Menopause Canvas – a campaign designed to generate awareness and break taboos around menopause through artistic expression, using feminine hygiene products as blank canvases. Each artwork will tell the story of its owner, on how they experienced menopause to help inform people about this subject.

Integrated advertisement created by Miami Ad School, Spain for Refinery29, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, Madrid, Spain
Art Director: Andrea Proenza
Art Director: Lua Delgado
Art Director: Carol Benito
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