Reebok looked to engage with its FitGen audience in a new and exciting way to break through the clutter, increasing Reebok brand awareness in the region by creating buzz around our core message that: The Gym is Everywhere. We launched a high impact digital campaign with a customized microsite, inviting people to share their fitness stories from around their cities with #GymIsEverywhere, using hero influencers films to launch the campaign and get people moving. This campaign issued a wake-up call for city residents inviting them to open their doors and get out into the street for a new level of working out with over 1.6M Social Engagements (a 21% Engagement Rate).
Integrated advertisement created by Socialize Agency, United Arab Emirates for Reebok, within the categories: Fashion, Retail Services, Sports.
Marketing Manager - Adidas Emerging Markets: Virginie Mauran
Account Director - Socialize: Aurelien Fonteneau
Account Manager - Socialize: Yazan Al Tamimi
Account Executive - Socialize: Hamza AlSadr
Creative Director - Socialize: Roberto Platas
Copywriter - Socialize: Greta Van Der Merwe
Senior Integrated Media Planner - Carat: Azad Adham