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Ripe - Expiring Waste

Published/Aired: 
September 2019
Publix: Ripe - Expiring Waste
Publix: Ripe - Expiring Waste
Publix: Ripe - Expiring Waste
Publix: Ripe - Expiring Waste
Publix Integrated Ad - Ripe - Expiring Waste
Publix Integrated Ad - Ripe - Expiring Waste
Publix Integrated Ad - Ripe - Expiring Waste
Publix Integrated Ad - Ripe - Expiring Waste

Description

We've created a smart label that detects the food aging process and informs consumers of its lifespan through four different colors. Consumers can prevent food waste thanks to a more visible label, and stores can reduce waste by assigning different discounts to products depending on which color the label is at. With an existing packaging material, that uses color-changing plastics. These color-changing plastics can monitor the content in real-time. We designed a chromogenic plastic, a unique material that changes its optical properties in response to an external stimulus.

Advertising School: miami ad school, miami, United States of America
Art Director: Valetina Orjuela
Copywriter: Patricia Arguelles
Art Director: Sofia Coelho
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