As Turkey's most famous handmade furniture brand Hamm Design, we've launched a chair named Heimlich on World Health Day, April 7. And we introduced it as a life-saving chair.
Instead of the design of the chair or the quality of the material, we talked about the Heimlich Maneuver during our communication. And we've made it the symbol of a first aid movement where we send the message that every chair can save lives. We wanted it to raise awareness about vital information that seems simple. And we have left a long lasting legacy that will always be there to help.
Integrated advertisement created by Leo Burnett, Turkey for Publicis, within the categories: Health, House, Garden.
Chief Creative Officer: Ayse Aydin
General Manager: Bircim Oztaskin
Executive Creative Director: Mehmet Guney
Creative Director: Ercan Akkaya
Creative Director: Deniz Cavdar
Senior Copywriter: Emre Gulver
Art Direction: Ercan Akkaya
Account Director: Aysegul Tavas
Producer: Arzu Koksal
Producer: Sevinc Oktem
Producer: Hikmet Helvaci
Director: Vural Uzundag
Production Company: Skok Film
Consultant Doctor: Selcuk Karakaya