Connected by T1D, at its fabric, is an awareness campaign about protecting patients and families from the life-threatening consequences surrounding type 1 diabetes onset. Through a simple blood test, doctors can follow the familial thread that ties genetics to diabetic risk in children. However, screening isn't common practice because doctors believe that there is nothing they can do ahead of patients progressing to insulin dependence. Concentric Health Experience developed the Connected by T1D campaign to combat this clinical myth and illustrate how screening/identifying at-risk children creates an opportunity for doctors to intervene and avoid consequences of unexpected onset. At the same time, doctors will be identifying those who would be eligible for preventative therapies that are just around the corner.
Integrated advertisement created by MDC, United States for ProventionBio, within the category: Pharmaceutical.
Chief Creative Officer: Michael Sanzen
Group Creative Director: Jim Lolis
Creative Director, Art: S. Bradley Askew
Creative Director, Copy: Steve Prosonic
Group Art Supervisor: Dom Wisniewski
Group Copy Supervisor: Brandon Battersby
Copywriter: Matt Gendusa
Illustration & Retouching: Lamano
Account Director: Amanda Eckel
Group Account Supervisor: Christine Pezza