For Pride Month, Huskies saw an opportunity to align the mnemonic for remembering the rainbow with its international symbolic meaning - respect and equality. The project reinvents the old mnemonic about the rainbow colours. The well-known ‘Roy G Biv’ or ‘Richard Of York Gave Battle In Vain’ (which hasn’t been updated since its invention in 1869) has been given a modern transformation with a new positive message: “Respect Others. You Grow By Including Variety”. The campaign is a collaborative effort between teachers and schools and the idea behind it is to cultivate tolerance, open-mindedness and respect among young children.
Integrated advertisement created by In the Company of Huskies, Ireland for Pride Month, within the category: Public Interest, NGO.
Creative Director: Damian Hanley
Creative Animation: Gavin Feiritéar
Design: Gavin Feiritéar, Chris Flynn, Emily Blaney
Senior Account Manager: Fiona Cunniffe
Producer: Brian Daly
Sound design: Rob Flynn
Recording and mix: Mutiny studios
Director of Social, Search & Performance Media: Dave Hayes
Social Media Specialist: Gabriel Corcoran
Creative contribution: John Mathews, Greg Mcloughlin, Rob McBride / wider agency
Narrated by: James Kavanagh
Thanks for early support: Ray Sheerin, Kieran O’Donovan, Charlie Stoney, Katherine Ryan, Udi Ovadia, Isabel Harvey