The Play-Doh Masterpiece

Agency Network: 
May 2021


For the first time in the history of modeling clay, a work entirely made by four hands, between a father and his daughter, will be exhibited at the Musuem of Modern Art in Paris, among other renowned artists’ creations, from June 4th to 6th. Through this symbolic campaign, Play-Doh wishes to show that the most beautiful works of art are those that we create together.

Starting in September 2021, Play-Doh will support the MAM's educational workshop program for the youth. Throughout the year, these activities will be built around both the permanent collections and the temporary exhibitions. The workshops, adapted to all audiences, are designed for different age groups, in order to share curiosity for art in a playful way. The program can be found on the MAM’s website.

By positioning itself as a patron of the Museum of Modern Art, Play Doh gives a new resonance to its institutional message, which is to stimulate the creativity of young people, while supporting the museum in one of its fundamental missions: transmission.

Integrated advertisement created by FCB, France for Play-Doh, within the category: Toys.

Advertising Agency: Brand Station Paris, Paris, France
Ceo: Elisabeth Billiemaz
Executive Creative Director: Damien Guiol
Executive Creative Director: Samy Benama
Managing Director: Xavier Delaporte
Art Director & Copywriter: Hugo Vénutier, Maxime Mahistre
Head Of Production: Laëtitia Neves
Strategic Planner: Louis Dupont
Production Company: Ucorp
Directors: Damien Guiol, Samy Benama
Director Of Photography: Nicolas Massart
Production Company Sound: Antfood
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