Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza

Agency Network: 
Published/Aired: 
April 2021
Pizza Hut: Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza
Pizza Hut: Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza
Pizza Hut: Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza
Pizza Hut Integrated Ad - Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza
Pizza Hut Integrated Ad - Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza
Pizza Hut Integrated Ad - Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza

Description

Always seeking new ways to excite consumers, Pizza Hut announced it has teamed up with Yung Kee – one of Hong Kong’s most iconic restaurants – to unveil the “Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza”.

Inspired by the creative custom of Hong Kong restaurants who are known to come up with over-the-top elaborate names for their signature dishes, Pizza Hut and Yung Kee knew they had to do the same for their one-of-a-kind collaboration pizza. The brand-new recipe is a creative culmination of classic flavours that Hongkongers love.

In the run-up to the official launch, Pizza Hut even swapped the roasted geese in the display window at Yung Kee with classic pizza boxes, causing quite the stir! Customers can now enjoy the Pizza at any Hong Kong Pizza Hut branch starting from now while stocks last.

The “Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza” pairs Yung Kee’s signature Roast Goose, famed for its tender and juicy meat roasted to smoky perfection, with Pizza Hut’s soft and chewy hand-crafted San Francisco dough. Other premium ingredients include cheese, leek, red onion, chili pepper, red capsicum and hoisin sauce – all skillfully combined and crafted to tickle Hongkongers’ taste buds!

The limited-edition pizza is now available in-store, through delivery or take-away (regular-sized from $172 / large-sized from $208), with the option to switch to selected Pizza Hut signature crusts too.

And the fun doesn’t end there, Pizza Hut is giving takeaway customers the chance to bring this exclusive experience home with the “Magnificent Turntable Pizza Box”. The new packaging not only incorporates Yung Kee’s modern Chinese aesthetics into the design, but it also comes complete with a lazy Susan to further elevate the dining ambiance. So, now even at home you can spin the table and grab a slice of the “Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza” just as if you were seated at the prestigious restaurant itself.

Integrated advertisement created by Ogilvy, Hong Kong for Pizza Hut, within the category: Food.

Advertising Agency: Ogilvy Hong Kong
Executive Creative Director: John Koay
Associate Creative Director: Amy Cheng
Senior Art Director: Jo Wong
Senior Art Director: Adrienne Andaya
Copywriter: Alex Colgan
Art Director: Wayne Tang
Executive Group Director: Yuli Setiadi
Group Account Director: Vincent Lam
Account Manager: Rachel Tsui
Senior Account Executive: Clover Yuen
Content Lead: Ray Lam
Content Strategist: Jim Wong
Content Specialist: Ricky Chung
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