Pride Skill

Agency Network: 
May 2021


The #PrideSkill movement seeks to positively impact society, giving a new look to the presence of LGBTI+ professionals in the job market and changing the rules of the game in the business world, facilitating the meetings of professionals and inclusive companies. The initiative was born through the company’s LGBTI+ affinity pillar, the GABLE (Gay, Ally, Bisexual, Lesbian & Transgender Employees), originally funded in 2010 in Brazil with the purpose of creating an inclusive environment where the employers can feel safe, valued, and accepted, making them able to perform to their maximum.

Integrated advertisement created by Grey, Brazil for P&G, within the category: Retail Services.

Advertising Agency: Grey Brasil
Chief Executive Officer: Luciana Rodrigues
Chief Creative Officer: Max Geraldo
Chief Creative Officer Latam: Diego Medvedocky
Managing Director: Maria Pirajá 
Executive Creative Director: João Caetano Brasil, Rodrigo Tortima
Creative Director: Guilherme Rex
Account Director: Luiz Mota
Account Managers: Marcos Coelho, Manuel Quintana
Art Director: Leônidas Pires, Yggy Escobar
Copywriters: Filipe Sanches, Alejandro Zárate
Content Coordinator: Felipe Lima
Head of production: Ricardo Magozo
Producers: Fabio Reitzfeld, Rodrigo Giammarino
Production House: Bite Studio
Motion Designer: Flávio Muraca
Editor: Julian Eduardo
Sound: Loud Produções
Media: Pedro Lima
Client: Marjorie Teixeira, Guilherme Queiroz Bittar, Laís Ramirez de Souza
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