Agency Network: 
May 2018


Peter’s Cold Brew is an especially strong coffee. Thanks to its slow infusion process, it’s triple in strength. To do justice to such an impressive product, we came up with the concept - Blacker than black. Blacker than... matching with your dad on tinder. Or even blacker than... a vinyl record made out of dying unicorn sounds. So that’s exactly what we did. The first ever vinyl record pressed from coffee.

Integrated advertisement created by McCann, Czechia for Peter's Cold Brew, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Prague, Czechia
Chief Creative Officer: Razvan Capanescu
Creative Director: Jiří Horut
Art Directors: Jiří Horut, Hayley Smith
Copywriters: Aidan Whitley, Razvan Capanescu
3D Artist: Vojtech Salek
Motion Designers: Filip Šušić, Tomáš Matis, Aramayis Tokhyan
Offline Editor: Filip Šušić
Food Innovator: Patrick Gelencser
Sound Studio: SYPE Studios
Sound Engineers: Jindřich Kravařík, Jakub Šimandl
Voiceover: Peter Hosking
DTP: Benjamin Mulderer
Account Directors: Lucie Srbková, Hana Prokopova
Head of Production: Jitka Baldwin
Digital Production Executives: Markéta Šprenclová, Tomáš Patlich
Talent Managers: Antonín Milata, Tereza Urbancová
Agency Producer: Pavlina Nagyova
DOP: Daniel Momany
PR & Communication Manager: Alice Reindlová
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Ral's picture

The campaign idea is cool. The voiceover talent they got, though, sold me on everything. It's like they got John Goodman to brag about their campaign. Love it.

Activity Score 119
Copywriter at Newsun Advertising, Guangzhou China
kleenex's picture

Love the concept/

Activity Score 57557
Web Designer/Developer
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