We filmed a movie embedded with easter eggs ranging from live websites to social media accounts, from search results to active QR codes and blog entries. each easter egg leading to a free ticket from Pegasus. Co-launched with a coinciding digital campaign our movie became the main portal of communication.
Creating an endless quest for the eager mind thus delivering our message continuously.
Integrated advertisement created by Rafineri, Turkey for Pegasus Airlines, within the category: Transport.
ECD: Ayse Bali, Emre Kaplan
Creative Director: Can Erdogan
Creative Group Heads: Ahmet Ugurel, Asli Soylu
Copywriter: Berkin Dalgıç, Ceren Demir
Art Directors: Gizem Arlı, Selin Sürğit, Selin Yerli
Social Media Director: Guzin Yigit
Agency Producers: Safak Serter, Ipek Savas
Media Agencies: Vizeum, Hype
Production Company: DCC