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Pay’m Back Securely

Agency Network: 
Published/Aired: 
March 2019

Description

In March 2019, Cogent launched ‘Pay’m back securely’, a campaign designed to create differentiation in a sea of ‘convenience and speed’ marketing messages in the category. The campaign draws on the fact that Paym is uniquely backed by 15 major banks and building societies.

Integrated advertisement created by Cogent, United Kingdom for Paym, within the category: Finance.

Advertising Agency: Cogent, Meriden, England
Copywriter: Kieran Ainsworth
Art Director: Leanne Ainsworth
Creative Director: Darren Giles
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