Fresh Soul x House of Papa

Agency Network: 
Published/Aired: 
September 2021

Description

Papa John’s is putting good times back on the menu for people everywhere with its latest music-inspired global marketing campaign launching in the UK today.

After taking fashion cues for its successful Papa X Cheddar campaign, Papa John’s has turned to music to launch its new Fresh Soul range - pizzas so packed full of big flavours that they make the soul sing again.

The new global campaign created by Atomic, London and Highlight PR, is inspired by the universal power of music to uplift the soul and spirit and will run across the UK and EMENA, plus Latin America and Asia later in the year.

The campaign film opens on a Papa John’s store, which transforms into an intimate party with DJs on the decks, up and coming British neo-soul artist BaggE bringing the tunes, and a small group of friends sharing the good times with the new, delicious Fresh Soul range.

Turning the tables, quite literally - the party then comes to life via the House of Papa - the venue for the world’s first global pizza party on 29 September.

Serving up performances from BaggE and three other independent artists selected by NME, at an intimate London music venue, and broadcast live via reunited members of the ByteSquad TikTok collective and NME’s Instagram. After party highlights will also be posted on the NME website from 5 October, to continue the good times with good pizza.

ByteSquad members Shauni, Jake, Em and Loz will be reuniting as the ByteSquad for one night only, to get the party started with other UK and international TikTokers participating virtually, broadcasting the party live as the first coordinated global TikTok house party of its kind.

Integrated advertisement created by Atomic, United Kingdom for Papa John's, within the category: Food.

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