A campaign that transformed unemployed parents into Pamper's payed influencers, during the Covid-19 crisis context.
Integrated advertisement created by Publicis, Argentina for Pampers, within the category: House, Garden.
Regional Creative Chairman: Fernando Bellotti
Executive Creative Director: Fabio Mazia
Creative Director: Alberto Ezequiel Fernández
Art Director: Martín Pettinari
Copywriter: Christian Arias
Account Director: Ana Leiro
Digital Director: Alejandro Gianonne