Tiger Woods has just arrived in Northern Ireland for the British Open, so we went there to meet him with a special greeting. On the 10th anniversary of the worst drive of his career, we wanted to remind him and everyone that even if you drop the ball, you can always get back on the fairway, just like he has. To do so, we created a massive billboard in Portrush, Northern Ireland (site of this weekends tournament) featuring the same model Cadillac Escalade that Woods fatefully crashed a decade ago, marking the beginning of his downfall.
Integrated advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Gambling.
Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz
Managing Director: José Ortiz
Account Supervisor: Inma Ortega
Account Executive: Marta Cintero
Art Directors: Alex Katz, Luis Álvarez, Juanlu Poza
Copywriters: Javi Iñiguez de Onzoño, Monica Gramunt
Production Company: Catapult
AV Production Company: Event Junkies