Agency Network: 
Published/Aired: 
September 2021
Pact Coffee: Make a Pact
Pact Coffee: Make a Pact
Pact Coffee: Make a Pact
Pact Coffee: Make a Pact
Pact Coffee: Make a Pact
Pact Coffee: Make a Pact
Pact Coffee Integrated Ad - Make a Pact
Pact Coffee Integrated Ad - Make a Pact
Pact Coffee Integrated Ad - Make a Pact
Pact Coffee Integrated Ad - Make a Pact
Pact Coffee Integrated Ad - Make a Pact
Pact Coffee Integrated Ad - Make a Pact

Description

Pact Coffee, the independent speciality coffee roaster brand, is inviting Londoners to think more consciously about where their daily coffee comes and ‘make a Pact to fix the coffee industry’ in its first major ad campaign.

The campaign, created by Ourselves, exposes the bitter truth behind the coffee industry - namely that for too long coffee growers globally have been drastically underpaid for the coffee they produce, while consumers have been subject to beans which have been burnt to a crisp to disguise their poor quality.

Integrated advertisement created by Ourselves, United Kingdom for Pact Coffee, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ourselves
Creative Director: Aaron Howard
Creatives: Aaron Howard, Tushar Menon
Strategy: Ned Hodge, Helen Davies
Agency Producer: Charlotte Jimenez
Audio Production: Ben Brannan
Designer: Chris Harman / Parent
Digital Production: Simon Lewis
Artwork: Sophie Schofield
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