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The Thrown Out Flag

Agency Network: 
Published/Aired: 
April 2019

Description

The Rainbow Flag, the universal icon of freedom and pride for millions of LGBTQ people, has been met with great fanfare. But not everyone is celebrating. 40% of homeless teens who come out are thrown out.

Which is why, we, with Out Not Down, created The Thrown Out Flag. Made with discarded fabric in traditional rainbow colors, the flag represents these teens who’ve also been thrown out.

The campaign targeted LGBTQ youth living on the street with outdoor posters, bus kiosks and billboards in Times Square. Along with social postings and online films that demonstrated the flag being flown at community centers and clinics.

In just a few months, the campaign challenged prejudice, combated social injustice and created solidarity around a more truthful symbol of hope.

Integrated advertisement created by Saatchi & Saatchi, United States for Out Not Down, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi Wellness, New York, USA
Chief Creative Officer: Kathy Delaney
Creative Director: Scott Carlton
Producer: Ian Phillips
Creative Director: Carolyn Gargano
Associate Creative Director: Purvi Naik
Senior Art Director: Lauren Chan
Director, Photographer: Luke Gargano
Editor: Mark Sanders
Copywriter: Kip Langton
Art Director: Katelyn Baumann
Director of Content Production: Steve Pytko
Director of Art Buying: Ali Cohen
Senior Production Manager: Linda Ellis
Assistant Photographer: Erik Brambila
Jr. Art Director: Nam Do
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