Agency Network: 
May 2019
Optimeal: Revolution
Optimeal: Revolution
Optimeal: Revolution
Optimeal Integrated Ad - Revolution
Optimeal Integrated Ad - Revolution
Optimeal Integrated Ad - Revolution


Like people, cats want food variety. But most cat food is made of chicken meat. So the poor animals have to eat chicken in the morning, afternoon, evening, every day, actually all the time.

Creative Agency GRAPE and Optimеal decided to make a "meat revolution" in the animal feed market, telling people that the pets would thank them if they serve meaty Optimеal instead of chicken as the "main dish."

Integrated advertisement created by Grape, Ukraine for Optimeal, within the category: Pets.


Chicken - No, Meaty Optimeal – Yes!

Advertising Agency: Grape, Kyiv, Ukraine
Creative Director: Aleksey Maksymenko
Art Director: Andrew Mishenko
Copywriter: Anastasia Shago, Natasha Tsvietkova, Sergey Hedulianov
Account Director: Kristina Kozlova
Director: Valentin Mynchuk
DOP: Serhii Smychok
Photographer: Andrey Demenyuk
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