The forthcoming election is broadly seen as one of the most important political events in generations. The campaign’s central message is that if BAME communities, and young people in general do not register to vote, others with often controversial views, will speak for them. OBV is a not for profit, non-party political organisation focussed on voter registration and getting the vote out, political mentoring and nurturing leadership. Its foundations are based on the four pillars of education, participation, representation and equality promotion.
The quotes contain controversial views and statements from politicians which insensitively address issues of race, religion, women, sexuality and climate change. These quotes are brought to life by actors in real life environments such as bars and restaurants, with the film capturing the stunned reactions of their friends.
Integrated advertisement created by Saatchi & Saatchi, United Kingdom for Operation Black Vote, within the category: Public Interest, NGO.
Copywriter: Marcus Petterson
CCO: Guillermo Vega
ECD: Dan Treichel
Art director: Kate Murphy
Planner/CSU Director: Richard Huntington
Designer: Kerry Roper + Saatchi design team
Agency producers: Rebecca Williams, Ally Dean, Rebecca McClelland
Agency production Assistant: Lauren Harvey
Agency contact: Adrian Ash
Production Company Producer: Matt Buels, Polly Leach
Production company: Hungry Man
Director: David Allain
Audio Post Production: 750
Post Production: TenThree / The Mill
Talent Agency: ITB Worldwide
Talent Agency Team: Claire Byrne, Jan Taubert
Operation Black Vote Founder: Simon Woolly