A toy made to troll traditional banks.
Cultural Background: "TED" is a Brazilian acronym for Available Electronic Transfer (Transferência Eletrônica Disponível). Brazilians use a TED when they need to transfer money to another bank account instantly. The idea: NuConta, Nubank's current account, has free of charge and unlimited TEDs. But some traditional banks were still charging up to R$19,05 for a single transfer. So we showed everyone a better way to use that money by creating an exclusive "TED Bear" that anyone could buy for the same R$19,05.
Integrated advertisement created by Creative Lab, Brazil for Nubank, within the category: Finance.
Copywriter: Arthur Lobão
Art Director: Fernanda Ferrari
Creative Director: Luiz Paccillo, Mihail Aleksandrov
Production Crew: Carolina Azevedo, Rodrigo Carvalho, Nicole Samperi, Victor Almeida, Paula Carriel, Dani Hasegava, Luiza Gurgel, Francisco Grasso, Alana Morganti