Unnecessary Inventions

Agency Network: 
February 2021

Part of Collection


noosa will be unveiling one new invention every day this week leading up to Valentine's Day – all of the creative leans into the lighthearted nature of the inventions and highlights how noosa is bringing the passion(fruit) back.

Fans will have the chance to enter to win their very own “Yoguzzi” gadget, along with other fun swag and a tub of limited-edition Passion Fruit noosa. The campaign will run across noosa’s social channels and Unnecessary Invention’s IG, FB, YouTube and TikTok accounts.

Integrated advertisement created by BSSP, United States for noosa, within the category: Food.

Advertising Agency: BSSP
Group Creative Director: Nicole Michels McDonagh
Art Director: Sarah Johnson
Copywriter: Forrest Quinn
Strategy Director: Jake Bayham
Associate Director of Comms Planning: Daniella Aviel
Senior Art and Print Producer: James Sablan
Senior Business Affairs Manager: Tricia Krasneski
Executive Producer: Fearghal O’Dea
Integrated Producer: Lauren Chatman
Account Director: Maura Mattoon
Account Supervisor: Chelsie Earl
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