From the discount grocery store that brought you the grocery shopping video game no one asked for, comes the grocery gaming controller no one asked for, either.
To promote No Frills Aisles of Glory: Legends of the Haul, agency john st. partnered with wonderMakr on a truly bananas idea: a video game controller made from real bananas, the brand’s iconic symbol of fresh for less.
The limited-edition Frill Blaster Pro was developed exclusively for Aisles of Glory: Legends of the Haul and uses capacitive touch technology to transform ordinary bananas into controller buttons. The result is seamless gameplay, where tapping a banana moves your character.
The Frill Blaster Pro was released to select gaming influencers on TikTok and Twitch. The packaging pays homage to the 8-bit retro-style of the game, so much so, “you could swear it just came off a shelf at your local RadioShack in 1982,” Willis added. Inside are three bananas, stickers for labeling the buttons, a set-up manual complete with banana configuration ideas, and even controller disposal directions – a killer banana bread recipe.
While not everyone will have the opportunity to play Aisles of Glory: Legends of the Haul with the Frill Blaster Pro, the game runs until September 16th. This year’s updates boast a grand prize of 10 million PC Optimum points, 24 secondary prizes of 1 million PC Optimum points, aisle-themed levels, and brand-new character modes that can be unlocked via No Frills receipt codes. And if that wasn’t reason enough to play, the top scorer will be immortalized as an 8-bit character in next year’s game.
Integrated advertisement created by John St, Canada for No Frills, within the category: Retail Services.
Chief Creative Officer: Cher Campbell
Creative Director: Jess Willis
Associate Creative Directors: Alex Manahan, George Lin
Copywriter: Emma Lorenzi
Art Director: Brian Zheng
Designer: Carol Hung
Executive Producer: Matthew DeWaal
Producers: Danielle Lloyd, Alexandra Ungureanu
Client Service Director: Allison Ballantyne
Business Lead: Christy Cusack
Account Supervisors: Ariel Segal, Kelly Brennan
Chief Strategy Officer: Megan Towers
Strategy Director: Colin Carroll
Banana Controller Fabrication: wonderMakr
Producer: Rasheed Hussain
Creative Technologist: Garrett Reynolds
President & Chief Innovation Officer: Mark Stewart
Game Production: Relish Interactive
Creative Directors: Justin Sadler, Ram Kanda
Art Director: Alyssa Munaretto
Designer: Treawna Harvey
Illustrators: Jesse Millest, Jimena Castillo, Anthony Chavaria
Development Leads: Derek Martin, Rick Mason
Developers: Cody Chartrand, Aaron Bernstein
Testing: Matt Fleming
Producers: Phil Leuenberger, Pebble Lee, Joshua Doherty