Nike NBA Connected Jersey

Agency Network: 
September 2017
Nike: Nike NBA Connected Jersey
Nike: Nike NBA Connected Jersey
Nike Integrated Ad - Nike NBA Connected Jersey
Nike Integrated Ad - Nike NBA Connected Jersey


The Nike NBA Connected Jersey brings basketball fans everywhere closer to their favorite athletes through exclusive content, gear and experiences. Fans simply tap their smartphone to a NikeConnect chip in the jersey’s jock tag to launch a customized digital experience, unique to the player on their back. The jersey not only strengthens the fan-to-athlete relationship, but also provides athletes and teams a groundbreaking insight into who and where their fans are, allowing them to offer up personalized messages and rewards.

Integrated advertisement created by AKQA, United States for Nike, within the category: Fashion.

Advertising Agency: AKQA, New York, USA
Creative Director: Johnny Budden
Senior Account Director: Nic Camacho
Program Director: Chris Yew
Head of User Experience: Kim Laama
Head of Technology: David Justus
Creative Directors: Carlos Matias, Tim McDonell
Art Directors: Antoine Christian, Felipe Yamaoka
Copywriter: Devin Altman
Motiongraphics Designer: Cody Rubino
Senior UX Designer: Liz Tervenski
User Experience Lead: Gabriel Beck
Technology Directors: Wesley Donaldson, Yi Liu
Senior Web Developer: Frankie Pugliese
Asc Web Developer: Chewy Wu
QA Lead: Alona Bodik
Senior Developer: Dimitriy Markovskiy
Senior Strategist: Elisa Peebles
Analytics Supervisor: Juan Pacheco
Account Supervisor: Faris Raucci
Project Manager: Mutaurwa Mapondera
Program Manager: Tim Stevenson
Designer: Anika George
Head of Product and Experience: Brandon Burroughs
Global Brand Digital Director: Tom Kydd
Senior Director of Product Management: Michael Hailey
Senior Brand Director, Global NBP Partnerships: Phil Cook
Creative Services Manager: Dustin Freeman
Senior Project Manager: Christine Barnowsky
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