Advertisement

Nike NBA Connected Jersey

Agency Network: 
Published/Aired: 
September 2017
Nike: Nike NBA Connected Jersey
Nike: Nike NBA Connected Jersey
Nike Integrated Ad - Nike NBA Connected Jersey
Nike Integrated Ad - Nike NBA Connected Jersey

Description

The Nike NBA Connected Jersey brings basketball fans everywhere closer to their favorite athletes through exclusive content, gear and experiences. Fans simply tap their smartphone to a NikeConnect chip in the jersey’s jock tag to launch a customized digital experience, unique to the player on their back. The jersey not only strengthens the fan-to-athlete relationship, but also provides athletes and teams a groundbreaking insight into who and where their fans are, allowing them to offer up personalized messages and rewards.

Integrated advertisement created by AKQA, United States for Nike, within the category: Fashion.

Advertising Agency: AKQA, New York, USA
Creative Director: Johnny Budden
Senior Account Director: Nic Camacho
Program Director: Chris Yew
Head of User Experience: Kim Laama
Head of Technology: David Justus
Creative Directors: Carlos Matias, Tim McDonell
Art Directors: Antoine Christian, Felipe Yamaoka
Copywriter: Devin Altman
Motiongraphics Designer: Cody Rubino
Senior UX Designer: Liz Tervenski
User Experience Lead: Gabriel Beck
Technology Directors: Wesley Donaldson, Yi Liu
Senior Web Developer: Frankie Pugliese
Asc Web Developer: Chewy Wu
QA Lead: Alona Bodik
Senior Developer: Dimitriy Markovskiy
Senior Strategist: Elisa Peebles
Analytics Supervisor: Juan Pacheco
Account Supervisor: Faris Raucci
Project Manager: Mutaurwa Mapondera
Program Manager: Tim Stevenson
Designer: Anika George
Head of Product and Experience: Brandon Burroughs
Global Brand Digital Director: Tom Kydd
Senior Director of Product Management: Michael Hailey
Senior Brand Director, Global NBP Partnerships: Phil Cook
Creative Services Manager: Dustin Freeman
Senior Project Manager: Christine Barnowsky
Log in to post comments
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now