New York Lottery Presents the Ultimate Whodunnit

Agency Network: 
April 2021


How do you launch a movie-themed scratch-off game for the New York Lottery? With the same approach a film studio premiering a movie in Hollywood would take, of course, beginning with an epic trailer.

Together with McCann New York, the New York Lottery launched the campaign, titled $1,000,000 Premiere, with an edge-of-your-seat :30 trailer for the ultimate whodunnit – a family lottery win celebration turned Clue-style mystery when the winning $1,000,000 ticket suddenly goes missing.

Integrated advertisement created by McCann, United States for New York Lottery, within the category: Gambling.

Advertising Agency: McCann Worldgroup, New York, United States of America
Co Chief Creative Officer McCann North America: Sean Bryan, Tom Murphy
EVP, Executive Creative Director, McCann NY: Mat Bisher
SVP, Group Creative Director, McCann NY: Jason Ashlock
SVP, Group Creative Director, McCann NY: Dominick Baccollo
SVP, Group Creative Director, McCann NY: Dan Kim
Creative Director, McCann NY: Annie Elliott
Chief Production Officer, McCann NY: Nathy Aviram
VP Executive Producer, McCann NY: Chance Bassett
SVP, Music Producer, McCann NY: Eric Johnson
Music Producer, McCann NY: Dan Gross
Music Business Manager, McCann NY: Jamie Jou
Business Manager, McCann NY: Natalie Hernandez
EVP Head Of Talent Partnerships, McCann NY: Danielle Korn
SVP Director Talent Partnerships, McCann NY: Kimberly Kress
Talent Manager, McCann NY: Gordon Corte
EVP Executive Account Director, McCann NY: Nikki Maizel
SVP Group Account Director, McCann NY: Caroline Fuller
Account Director, McCann NY: Molly Vossler
Senior Account Executive, McCann NY: Carolyn Martin
Account Executive, McCann NY: Ana Gonzalez
Project Manager, McCann NY: Michael Gonzalez
SVP, Group Strategy Director, McCann NY: Laura Frank
VP, Strategy Director, McCann NY: Emily Brown
Associate Social Strategy Director, McCann NY: Grace Freeman
Community Manager, McCann NY: Jordana Judson
Production Company: Superprime:
Director: James Gray
Head Of Production: Matt Sanders
Executive Producer: Charlotte Woodhead
Line Producer: Lisa Ruffler
Director Of Photography: Sean Porter
Production Designer: Happy Massee
Edit Company: MackCut:
Editor: Gavin Cutler
Executive Producer: Gina Pagano
Assistant Editor: Megan
Audio Post Company: MackCut
Colorist: Alex Bickel / Color Collective
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