In recent years, many specialists have made us dangle a probable future on a planet other than Earth. However, if it can make more than one fantasize, this solution is intangible. In this campaign, INRAE makes us contemplate a series of exoplanets and their probabilities of meeting criteria fundamental to human life. The conclusion is clear: our future is definitely on Earth, it's up to us to take care of it.
Integrated advertisement created by Josiane, France for National Research Institute for Agriculture, within the category: Public Interest, NGO.
Managing Director: Laurent Allias
Account Executive: Jérémy Frappat
Creative Director: Jérôme Diez
Copywriter: Jérôme Diez
Art Director: Lisa Chaput
Strategic Planner: Clara Laffont
Art Director (intern): Mattis Poret
Project Manager: Elorri Garcia Sanchez
Client: Caroline Thomas
Production Company: Black Motion
Producers: Jonathan Aboucaya, Dan Aboucaya, Bastian Feydeau, Clément Lerousseau