Agency Network: 
Published/Aired: 
May 2021
National Research Institute for Agriculture / Food and the Environment: Our future
National Research Institute for Agriculture / Food and the Environment: Our future
National Research Institute for Agriculture / Food and the Environment: Our future
National Research Institute for Agriculture Integrated Ad - Our future
National Research Institute for Agriculture Integrated Ad - Our future
National Research Institute for Agriculture Integrated Ad - Our future

Description

In recent years, many specialists have made us dangle a probable future on a planet other than Earth. However, if it can make more than one fantasize, this solution is intangible. In this campaign, INRAE makes us contemplate a series of exoplanets and their probabilities of meeting criteria fundamental to human life. The conclusion is clear: our future is definitely on Earth, it's up to us to take care of it.

Integrated advertisement created by Josiane, France for National Research Institute for Agriculture, within the category: Public Interest, NGO.

Caption

VO: "Planet Tau Bootis B. Probability of finding water "

VO: "Planet 51 Pegasi B. Probability of growing wheat… ”

VO: “Planet Cephei AB. Probability of raising cows... "

VO: "Planet Earth. Probability of finding solutions for the food of tomorrow… ”

VO: "Our future is here"

VO: "Act for life, for people, for Earth"

VO: "INRAE National Research Institute for Agriculture, Food and the Environment"

Advertising Agency: Josiane, Paris, France
Managing Director: Laurent Allias
Account Executive: Jérémy Frappat
Creative Director: Jérôme Diez
Copywriter: Jérôme Diez
Art Director: Lisa Chaput
Strategic Planner: Clara Laffont
Art Director (intern): Mattis Poret
Project Manager: Elorri Garcia Sanchez
Client: Caroline Thomas
Production Company: Black Motion
Producers: Jonathan Aboucaya, Dan Aboucaya, Bastian Feydeau, Clément Lerousseau
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