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Ideas That Shook The World

Agency Network: 
Published/Aired: 
June 2019
National Library of Scotland: Ideas That Shook The World
National Library of Scotland: Ideas That Shook The World
National Library of Scotland Integrated Ad - Ideas That Shook The World
National Library of Scotland Integrated Ad - Ideas That Shook The World

Description

This campaign promotes the National Library of Scotland's free exhibition 'Northern Lights: The Scottish Enlightenment.'

From David Hume to Adam Smith, figures of the Scottish Enlightenment created, discussed and refined ideas that challenged established views and had a profound effect on the society we live in. Their ideas of science, philosophy, language and economics shook the world.

The campaign brings this to life by capturing utterly flabbergasted portraits in the style of the time, across posters, social, and out of home.

The free exhibition runs until April 18, 2020 at the National Library of Scotland, George IV Bridge, Edinburgh.

Integrated advertisement created by The Union, United Kingdom for National Library of Scotland, within the category: Education.

Advertising Agency: The Union, Edinburgh, United Kingdom
Creative Director: Michael Hart
Art Director: Ruth Yee
Copywriter: Liam Biesty
Photographer: David Boni
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