An emblematic museum in Paris, the Musée de l’homme, takes a bold step to denounce racism as the French elections come upon France in May. The museum's first year-long exhibition, named “NOUS ET LES AUTRES: Des préjuges au racisme” (Us and Them: from prejudice to racism), sheds light on the scientific factors behind racist behavior.
Using an innovative app called CHROMA that detects and captures the color of people's skin, the museum has designed its exhibition featuring personalized posters of people. Using this application, the museum will then ask all of France and the whole world to become ‘the colors of the exhibition’.
Users can also share their own personalized posters on social media to promote the exhibition and take a stand against racism.
Integrated advertisement created by Leo Burnett, France for Musée de l’homme, within the category: Recreation, Leisure.
Executive Creative Director: Kurt Novack
Creative Director: David Martin Angelus
Art Director: Laetitia Chrétien
Copywriter: Jean François Le Marec
Graphic Designer: Matthieu Droulez
TV Production: Martine Joly / Prodigious
Agency: Régis Perrone, Morgane Lutge, Philippe Pereira
Illustrator: Noma Bar
Producer: Arno Moria
Production Director: Théo Gall