Agency Network: 
October 2019
Mira: Essential
Mira: Essential
Mira: Essential
Mira Integrated Ad - Essential
Mira Integrated Ad - Essential
Mira Integrated Ad - Essential


Mira service dog owners are often denied access to public places because of their dogs. However, a Mira dog is an essential tool for their autonomy, just like a walker, a prosthesis or a cane.

Integrated advertisement created by Publicis, Canada for Mira, within the category: Public Interest, NGO.

Advertising Agency: Publicis Montréal, Montreal, Canada
Sound: Alexandre Wang-Legentil
Color Grading And Online: Dominique Belletête
Post-Production: Video Nerve
Production: Stéphanie Lord
Cinematography: Ariel Méthot
Production House: 4zéro1
Direction And Editing: François Jaros / 4zéro1
Retouching: Gabriel Carbonneau / Visual Box, Marquis Couture / Publicis
Photography: Alain Desjean / Rodeo Productions
Art Direction: Mélissa Charland, Karl Ouellette
Copywriting: Martin Bernier, Bryn Gallagher, Olivier Giguère, Sann Sava, James Viloria
Creative Direction: Mélissa Charland
VP, Head Of Creative Product: Sann Sava
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