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Agency Network: 
Published/Aired: 
July 2017
Ministère du Développement Durable et des Infrastructures: Big impact
Ministère du Développement Durable et des Infrastructures: Big impact
Ministère du Développement Durable et des Infrastructures: Big impact
Ministère du Développement Durable et des Infrastructures Integrated Ad - Big impact
Ministère du Développement Durable et des Infrastructures Integrated Ad - Big impact
Ministère du Développement Durable et des Infrastructures Integrated Ad - Big impact

Description

The mission was to raise public awareness of litter pollution, which accounted for 1.6 kg per capita per year in 2005. To convey the idea that there is no such thing as small waste, creation of a communication campaign built around a film and posters.

Integrated advertisement created by Publicis, Luxembourg for Ministère du Développement Durable et des Infrastructures, within the category: Public Interest, NGO.

Caption

Small waste, big pollution. Do not litter.

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