The Champagne of Beers Region

Agency Network: 
Published/Aired: 
May 2021

Description

Miller High Life, also known as The Champagne of Beers, is following in the footsteps of Champagne, France, by proclaiming the area around it’s Milwaukee Brewery ‘The Champagne of Beers Region’ in a new campaign by adam&eveNYC.

The campaign was timed to coincide with National Tourism Day in the US on May 7th, and to make it truly official, the brand also is petitioning the local government to establish a new permanent beer region around the Miller Brewery’s grounds in Milwaukee and declare that only beers invented inside the brewery’s very specific borders, be considered a Champagne of Beers.

Integrated advertisement created by Adam & Eve, United States for Miller High Life, within the category: Alcoholic Drinks.

Advertising Agency: adam&eveNYC, USA
Chief Creative Officer: Richard Brim
Executive Creative Directors: David Brown, Daniel Bonder
Creative Directors: Toby Kennedy, Jordy Molloy
Managing Director: James Rowe
Agency Head of Production: Victoria Bennett
Executive Producer: Gemma Conway
Agency Producer: Sion Prys
Account Director: Jasmine Jabbour
Account Supervisor: Sophie Jacoel
Head of Design: Mitch Horton
Media Agency: Connect
Production company: PDK Films
Director: Raúl B Fernández
Producer: PJ Fishwick
Director of Photography: Raúl B Fernández
Art Director: Mark Dalpra
Production Supervisor: Shannon Leahy
Asst. Production Supervisor: Matt McGrath
DIT: Nolan Treolo
Key Costumer: Shanna Shackle
Camera: Jana McClain
Editorial: Whitehouse Post
Editor: Brian Gannon
Edit Assistant: Jesse Richard
Producer: Colin Hohman
Audio: Mr Bronx
Sound Engineer: Dave Wolf
​Executive Producer: Hanna Choi
Post Production: Carbon
Colorist: Aubrey Woodiwiss
EP, Color: Laurie Adrianopoli
Flame Artist: Joe Scaglione
Head of Production: Kate Soczka
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