Description
The purpose behind Hidden History is to use Miller Genuine Draft's platform to showcase successful people in history, whose achievements weren't shown in textbooks or acknowledged by society. As you drink your beer, the ink on the can changes, revealing a biography of one of these figures in history. A portion of the proceeds goes toward a scholarship fund to help individuals (21+) who are returning to school.
This student campaign titled 'Hidden History' was published in United States in May, 2020. It was created for the brand: Miller Genuine Draft, by ad school: The University of Alabama. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted almost 4 years ago by Director, Minerva - Creative Portfolio Program: Barry of The University of Alabama.
Credits
Advertising School: The University of Alabama, Tuscaloosa, United States of America
Creative: Callie Earles, Anna Dodson, Caroline Green, Carly D’Alto
