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Published/Aired: 
May 2020
Miller Genuine Draft: Hidden History
Miller Genuine Draft: Hidden History
Miller Genuine Draft: Hidden History
Miller Genuine Draft Integrated Ad - Hidden History
Miller Genuine Draft Integrated Ad - Hidden History
Miller Genuine Draft Integrated Ad - Hidden History

Description

The purpose behind Hidden History is to use Miller Genuine Draft's platform to showcase successful people in history, whose achievements weren't shown in textbooks or acknowledged by society. As you drink your beer, the ink on the can changes, revealing a biography of one of these figures in history. A portion of the proceeds goes toward a scholarship fund to help individuals (21+) who are returning to school.

Integrated advertisement created by The University of Alabama, United States for Miller Genuine Draft, within the category: Alcoholic Drinks.

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