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Dry-ish January

Agency Network: 
Published/Aired: 
December 2019

Description

The popularity of going dry, or reducing alcohol intake, in January is on the rise. According to a recent survey over 20 million Millennials have set a goal to not drink alcohol during the month of January in new years’ past.

And yet, if resolutions of the past are any indication, millions of Millennials won’t be successful in carrying out going dry in January. The survey showed that nearly one-third of Millennials who resolved to not drink alcohol throughout January were not successful in accomplishing their goal. On average, it took just seven days, or one week, for them to fall back on their resolution.

Miller64 is also offering a rebate program to help consumers go Dry-ish. Just text MILLER64 to 73255 and you could receive cash back on your purchase of a 24-pack Miller64 to kick start your new year. Visit www.miller64.com for full details on the offer, including state restrictions.

The brand will also be partnering with influencers to join the movement with a Dry-ish January starter kit, including a 31-day motivational calendar with inspirational-ish quotes like “Don’t go big. Don’t go home either.”

Integrated advertisement created by DDB, United States for Miller64, within the category: Alcoholic Drinks.

Advertising Agency: DDB Chicago, USA
Chief Creative Officer, DDB Global: Ari Weiss
Chief Production Officer, DDB Chicago: Diane Jackson
Chief Strategy Officer, DDB North America: Eric Zuncic
SVP, Group Creative Director: Myra Nussbaum
Creative Director: Alejandro Juli
Creative Director: Pat Hanna
Associate Creative Director: Paul Carpenter
Associate Creative Director: Guiga Cunha
Copywriter: Katie Samuelson
Art Director: Drew Butler
Executive Producer: Keith Jamerson
Senior Producer: Annie Larimer
Production Manager: Jillian English
Production Manager: Linda Bres
Talent Manager: Chris Quinn
SVP, Group Account Director: Kiska Howell
Account Director: Zac Cyran
Social & Digital Director: Mike Norgard
VP, Strategy Director: Matt Babazadeh
Project Manager: Jen Polan
Production Company: Gifted Youth
Director: Daniel Gray Longino
Executive Producer: Josh Morse
Head of Production: Casey Wooden
Producer: Eric Escott
Editorial: Cutters
Executive Producer: Heather Richardson
Head of Production: Patrick Casey
Senior Editor: Grant Gustafson
Assistant Editor: Jake Swartz
Finishing: Flavor TV
Executive Producer: Neal Cohen
Producer: Kate Smith
Finishing Artist/Colorist: Chris Elliot
VFX/Finishing Assistant: Elliot Laubach
Audio: Studio 225
Senior Sound Designer: Nicholas Papaleo
Studio Producer: Cameron Aper
PR Agency: IFC Next
Media Agency: Connect
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