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Published/Aired: 
August 2019
Metrocard: Metro Give
Metrocard Integrated Ad - Metro Give

Description

When tourists leave NYC they usually end up with a remaining balance in their Metrocards that they won’t use anymore. MTA will allow tourists to utilize this extra money by donating it to a charity of their choice as a way of giving back to the city. After donating, tourists will get a customized Metrocard they can keep as a souvenir.

Integrated advertisement created by Miami Ad School, United States for Metrocard, within the category: Transport.

Advertising Agency: Miami Ad School
Art Director: Paola Delgado
Copywriters: Joey Chialluri, Rhea Kumar, Smriti Rana
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