Bye bye balloons. Longe live balloons!

Agency Network: 
September 2020


As part of their efforts to reduce single-use plastics and waste, McDonald’s Sweden and agency NORD DDB now remove the balloons from all restaurants across Sweden. The plastic balloons will be replaced with digital ones in an AR experience. The initiative is launched with a fully integrated campaign.

Integrated advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Advertising Agency: NORD DDB, Stockholm, Sweden
Digital Production: DVA Interactive
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