Most sports drinks aren’t consumed during sports. This integrated campaign aims to solidify Maximus as the drink for those other sweat occasions caused by awkwardness or effort.
Directed by Dan Reisinger of Infinity Squared, the online films feature some of Australia’s leading young comedic talents, including a VO by the hilarious Alex Williamson. While the often location specific and topical OOH executions ran extensively across Australian cities.
Integrated advertisement created by Connecting Plots, Australia for Maximus, within the category: Non-Alcoholic Drinks.
Creative Director: Steven Thomson
Client Services Director: Andie Tickner
Strategist: Tim Collier
Creatives: Emmalie Francis Thip, Steven Thomson, Matt Smith, Callam Hanks
Project Lead: Nicole Harris
Managing Director: Tom Phillips
Production Company: Infinity Squared
Director: Daniel Reisinger
Producer: Charles Billeh
Editor: Cameron Drew
Executive Producer: Dave Jansen