Swedish burger chain MAX Burgers recently launched the new Pepper Jack ‘n’ Chili burger. A burger loaded with flavor and quality ingredients. We wanted to tell the story out about the work that goes into crafting a burger like this. That it’s more than just throwing something on a bun, that burger making is an actual art form. We wanted to highlight the experience and expertise from MAX Burger’s own burger chefs who are responsible for creating new menu items like Pepper Jack ‘n’ Chili. So, we let the talented artist Saga-Mariah Sandberg paint the anatomy of the new burger and we then let MAX Burger’s head chef add his thoughts on the placing of each ingredient . The paintings where then sent to select media and influencers to help share the story, and the news, about the new burger.
Integrated advertisement created by JMWGolin, Sweden for Max Burgers, within the category: Food.
Account Director: Louise Leo
Head of Strategy: Björn Mellstrand
PR: Ebba Seidlitz
PR: Lova Schöldsten-Hjertberg
Social Media Manager: Rasmus Forssberg
Creative Director: Samuel Garlöv
Executive Creative Director: Joakim Karlsson
Art Director: Filip Lindquist
Illustrator: Saga-Mariah Sandberg
Press/PR Officer MAX Burgers: Erik Filén
Head of PR MAX Burgers: Marita Wengelin