Supermarkets are the #1 place to be exposed to VOVID-19: its workers were testing positive for coronavirus at a rate of 20% - well above the 1.3% detected in the community at the time.
Mastercard used transaction data to protect both employees and customers. At the beginning of lockdown, we launched www.kiedydosklepu.pl – a digital tool providing information about instore traffic. Next, we partnered with Carrefour and used the tool within the Waze navigation app.
When you searched WAZE for any supermarket, we guided you to the emptiest Carrefour in your neighborhood.
We also created promos you could only access when the store was empty.
Integrated advertisement created by McCann, Poland for MasterCard, within the category: Finance.
McCann Poland Executive Creative Director: Marcin Sosiński
McCann Poland Creative Director: Bartek Klimaszewski
McCann Poland Art Director: Janka Szwykowska
McCann Poland Art Director: Anna Solianyk
McCann Poland Motion Designer, Art. Director: Małgorzata Wojtkowiak
McCann Poland Motion Designer: Magdalena Bąk
McCann Poland Motion Designer: Vladyslav Kravets
McCann Poland Content Creative, Copywriter: Łukasz Kołakowski
McCann Poland Copywriter: Zbigniew Marczak
McCann Poland Group Business Director: Małgorzata Tereszczenko
McCann Poland Account Supervisor: Natalia Rostworowska
McCann Poland Account Manager: Igor Seweryn
McCann Poland Strategy & SoMe Director: Marcin Samek
McCann Poland Strategic Planner: Adam Stasiak
McCann Poland Head Of Social Media: Natalia Żmuda
McCann Poland Social Media Manager: Klaudia Karkulowska
McCann Poland TV & Print Producer: Dominika Grzegdala
McCann Poland TV & Print Producer: Mira Klajnberg
Craft Warsaw Video Postproduction Manager: Rafał Jastrzębski
McCann Canada Creative Director: Mike Shuman
McCann Canada Creative Director: Gail Pak
McCann Canada Group Account Director: Emily MacLaurin-King
McCann Worldgroup CCO Europe, Global ECD: Adrian Botan
McCann Worldgroup Global ECD: Pierre Lipton
McCann Worldgroup CEE Creative Director: Catalin Dobre
McCann Worldgroup VP, Digital Strategy, EMEA: Mike Cooper
McCann Worldgroup Creative Excellence Manager Europe: Carmen Bistrian
Mastercard Vice President Marketing And Communication, Central Eastern Europe: Marta Życińska
Mastercard Poland Marketing Director: Jerzy Hołub
Mastercard Poland Director, Head Of Communications: Anna Marciniak
Mastercard Poland Senior Analyst, Marketing: Małgorzata Szczerbińska
Mastercard Poland Manager, Consumer Marketing: Ewelina Kundys
Mastercard Poland Director, Product Management, Data Driven Solutions: Marek Kolano
Mastercard Poland Data Analyst: Marta Pędzik
Isobar & Carat: Łukasz Kotliński, Robert Kubicki, Kamil Borowski, Boryslaw Georgijew, Anna Nowak, Michał Pęczalski, Rafał Zagórny, Klaudia Celej, Joanna Żochowska, Maciej Gawlikowski, Anna Trybuszewska, Danuta Olczyk, Claudia Mainella, Patrycja Pachnik, Magdalena Nowakowska-Cieślak