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The Magic Behind the Maple

Published/Aired: 
July 2019
Maple Stream: The Magic Behind the Maple
Maple Stream: The Magic Behind the Maple
Maple Stream: The Magic Behind the Maple
Maple Stream: The Magic Behind the Maple
Maple Stream: The Magic Behind the Maple
Maple Stream Integrated Ad - The Magic Behind the Maple
Maple Stream Integrated Ad - The Magic Behind the Maple
Maple Stream Integrated Ad - The Magic Behind the Maple
Maple Stream Integrated Ad - The Magic Behind the Maple
Maple Stream Integrated Ad - The Magic Behind the Maple

Description

Insight There’s something magical about breakfast. Nobody wants dinner for breakfast. From the minute that first drop of syrup hits your golden brown pancake, you’re transported back to the time when breakfast first became your favorite part of the day. Laughter. Sweetness. Childlike wonder.

Big Idea Maple Stream brings added fun to breakfast with their unique spray stream technology. But where does the magic come from? How is the streamable syrup made? We’ll show you.

Final Campaign: For the final campaign my partner and I focused on print ads and commercials that brought to life the spirit and magic of Maple Stream. With our tagline of “The magic behind the maple” we redesigned the can wrap with a peel and reveal sticker and simplified the logo and branding to reflect the playful, childlike feeling of Maple Stream.

Integrated advertisement created by The University of Texas, United States for Maple Stream, within the category: Food.

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