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#MakeCovidLonely

Published/Aired: 
May 2020
#MakeCovidLonely: #MakeCovidLonely
#MakeCovidLonely: #MakeCovidLonely
#MakeCovidLonely: #MakeCovidLonely
#MakeCovidLonely Integrated Ad - #MakeCovidLonely
#MakeCovidLonely Integrated Ad - #MakeCovidLonely
#MakeCovidLonely Integrated Ad - #MakeCovidLonely

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Description

With a second wave looming and feelings of loneliness on the rise, Covid19 can still feel abstract to many, making it hard to stick to physical distancing. The hero video of the #MakeCovidLonely campaign gave the abstract Covid19 virus a physical presence as an animated character out in the world. The message: Social distancing makes us lonely. But it makes Covid19 lonely too. And that’s the only way to beat it.

Creative Direction: Matthew Donne
Creative Direction: Rich Brown
Thomas Dagg: 3D Artist
Editor: Marka Rankovic
Producer: Megan Flett
Sound Design And Mix: Berkeley Inc.
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