October 20 is International Pronouns Day. To celebrate, Lyft is launching an awareness campaign in partnership with several LGBTQ+ artists. Each artist created license plates featuring custom art and the artist’s personal pronouns. The “Pronoun Plates'' designs reflect the artists’ relationships with their own pronouns. The campaign includes short films with a few of the artists discussing their designs and telling their own stories.
Integrated advertisement created by GUT, United States for Lyft, within the category: Professional Services.