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Post Racism

Agency Network: 
Published/Aired: 
April 2019
LICRA: Post Racism
LICRA Integrated Ad - Post Racism

Description

Integrated advertisement created by Publicis, France for LICRA, within the category: Public Interest, NGO.

Advertising Agency: Publicis Conseil, France
Global Chief Creative Officer: Bruno Bertelli
Executive Creative Director: Marco Venturelli
Creative Director: Elie Trotignon
Creatives: Clément Palouzier, Antoine Querolle
Executive Director: Gaelle Morvan
Account Manager: Laurent Enet, Coralie Montersino
Assistant Account Manager: Marie Blineau
Digital Project Executive: Vincent Capitaine
Art Buyer: Marine Gleyzes, Marion Venot
Creative Director: Jean-Baptiste Burdin / Publicis Sapient
Technical Director: Michael Miller
Back-office developer: Sun Yi Limet
Natural language processing developer: Matthieu Poullin
CEO: Guillaume Decugis / Linkfluence
Co-founder: Guilhem Fouetillou
Partnerships: Guillaume Coquet
President & CEO production France: Pierre Marcus / Prodigious
Head of TV Production: Patrick Pauwels
Producer: Romain Guilbert, Augustin Gregoire
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gopana's picture

Love the idea of ​​matching old racist posters with current racist messages but the art could have been more powerful. Mixing the technics of past and future make the execution a little bit obvious. Good idea tho

gopana
Activity Score 17
Copywriter at DDB
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