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From Dawn till Dusk

Agency Network: 
Published/Aired: 
August 2018
Lenovo: From Dawn till Dusk
Lenovo: From Dawn till Dusk
Lenovo: From Dawn till Dusk
Lenovo: From Dawn till Dusk
Lenovo: From Dawn till Dusk
Lenovo: From Dawn till Dusk
Lenovo: From Dawn till Dusk
Lenovo: From Dawn till Dusk
Lenovo: From Dawn till Dusk
Lenovo: From Dawn till Dusk
Lenovo: From Dawn till Dusk
Lenovo Integrated Ad - From Dawn till Dusk
Lenovo Integrated Ad - From Dawn till Dusk
Lenovo Integrated Ad - From Dawn till Dusk
Lenovo Integrated Ad - From Dawn till Dusk
Lenovo Integrated Ad - From Dawn till Dusk
Lenovo Integrated Ad - From Dawn till Dusk
Lenovo Integrated Ad - From Dawn till Dusk
Lenovo Integrated Ad - From Dawn till Dusk
Lenovo Integrated Ad - From Dawn till Dusk
Lenovo Integrated Ad - From Dawn till Dusk
Lenovo Integrated Ad - From Dawn till Dusk

Description

Challenge
Lenovo launched its VR-headset Explorer. Its promo in Ukraine was complicated due to literary 0 of local content and lack of global applications, mostly presented by casual shooters.

Insight
Ukrainians travel to Europe in seek for amazing places.
But sometimes beauty is just in front of your nose.
For those, who still think of Kyiv as a city of churches we bought its modernity vibes just to their point of view. Literally.

Idea
Kyiv from dusk till dawn — first infotainment VR-app about ukrainian capital.
In the project we have showed the other side of Kyiv — its modern culture.

Execution
We selected 6 trendy locations and developed a VR-tour “Kyiv from dawn till dusk” around them. It every location user gets an interactive game. In these physical locations we placed posters with chatbot codes, that starts a dialogue about the project and gives some product info about Lenovo Explorer. The project was also promoted in social media and landing page. All the communication led to the application download for full-VR experience.

Integrated advertisement created by NGN.AGENCY, Ukraine for Lenovo, within the category: Electronics, Technology.

Advertising Agency: NGN.Agency, Kyiv, Ukraine
Creative Director: Stas Stoyackiy
Art Director: Vitalii Gorenko
Copywriters: Galya Alomova, Yuliana Piyanykh
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