LEGO Dictionary

April 2021


Lately, parent's don't see play as a necessity, they prioritize extracurriculars and after school programs over unscheduled play. But play makes kids creative thinkers, so we need a way to get play back on the agenda and encourage kids to be as creative as possible. Our solution: the first ever LEGO set created and designed by kids.

Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Lego, within the category: Toys.

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