Research by the University of Exeter revealed that everybody needs to spend a minimum of two hours a week outside for their health and wellbeing, but shockingly, 40% of UK working adults fail to spend even the minimum amount of time outdoors. Through their #Outspiration campaign, Land Rover wants to help the whole nation to get their ‘2-a-week’ and plans to track progress against this over the next few years.
The ‘Outspiration Hunt’ game inspires everyone to explore hidden gems around the UK, turning the whole of Britain into a real-world map of inspiring locations. By visiting OutspirationHunt.com, powered by the location-based experiences platform Landmrk, people can discover hidden gems in their area, collect digital badges unique to each visit and enter a competition to win exciting prizes by locating and tapping on augmented reality location map pins. Prizes include a luxury week-long adventure holiday in Scotland with a Land Rover for the duration, ten luxury weekends powered by the brand’s subscription service, The Out and a host of smaller rewards.
Integrated advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.
Creative Directors: Matt Statham, Chris McDonald
Art Director: Ben Breathwick
Copywriter: Rob Ganguly
Lead Designer: Greg Berry
Strategy Director: Liz Wolstenholme
Head of UK: Chris Newby
Business Director : Hannah Sawford
Account Director: Stephanie Taylor
Senior Account Manager: Maddie Thew
Director of Production: Savana Jones Middleton
Media Agency: Dentsu X
Global Client Partner: Oliver Wollaston
Strategy Partner: Anna Palmer
Client Partner: Will Moore
Account Director: Dani Eriksson
Account Manager: Hugh Fitz-Gibbon