Climate action on ice

Agency Network: 
January 2021
Lahti Pelicans: Climate action on ice
Lahti Pelicans: Climate action on ice
Lahti Pelicans Integrated Ad - Climate action on ice
Lahti Pelicans Integrated Ad - Climate action on ice


The Finnish ice hockey club Lahti Pelicans sported unusual jersey numbers to celebrate their hometown Lahti for winning the title of European Green Capital 2021. New player numbers showcased important environmental facts about the city and gained special attention from the game’s sportscaster, who explained the facts to the audience during the game.

Integrated advertisement created by TBWA, Finland for Lahti Pelicans, within the categories: Public Interest, NGO, Sports.

Advertising Agency: TBWA\ Helsinki, Finland
Chief Creative Officer: Jyrki Poutanen
Account Director: Ella Komulainen
Project Manager: Maija Naumanen
Creative Director: Markus Nieminen
Art Director: Teemu Lappalainen
Graphic Designer: Tommi Selander
Senior Creative: Maria Kuorikoski
Creative Content Strategist: Tuomas Karvonen
Communications Strategist: Paula Sonne
Junior Communications Specialist: Sara Pitzén
Post-production company: FLC Helsinki
3D Designer: Kasimir Häiväoja
Illustrator: Daniel Stolle
Programme Director: Saara Vauramo
Head of Communications: Saara Piispanen
Marketing and Communications Planner: Maria Ansas
Communications Specialist: Elina Fanta
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