Equality Stickers

Agency Network: 
Published/Aired: 
March 2021

Description

While it is just a meme in your country, in Ukraine, there is an informal sign of the on the road sexism. It is often used to emphasize the gender of the driver. The KLO gas station chain decided to change that, but clearly, we couldn’t tear off all these stickers from every single car. So we decided to make them pointless.

Integrated advertisement created by Michurin, Ukraine for KLO, within the categories: Automotive, Retail Services, Transport.

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