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85th anniversary

Agency Network: 
Published/Aired: 
October 2020

Description

The campaign highlights that, at this unique moment, KITKAT will make its most recognisable brand asset, the “Have a break, have a KITKAT” line, even stronger by inviting people to have fun with it while the slogan has a break for just ten days – before it returns refreshed, renewed and stronger than ever. Wunderman Thompson will introduce #ABreakForHaveABreak across social channels, giving KITKAT fans far and wide ten days to come up with the best, sound-a-like lines they can while the “Have a break” line has a well-deserved break.

Integrated advertisement created by Wunderman Thompson, United States for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: Wunderman Thompson, USA
Global Chief Creative Officer: Bas Korsten
Chief Creative Officer, Brazil: Keka Morelle
Global Creative Director: Chermine Assadian
Creative Directors: Nicolás Romanó, Ana Cavalcanti, Matt Gilmore
Global Chief Strategy Officer: Simon Law
Global Planning Director: Joao Caputi
Chief Data Officer: Jason Carmel
Director of Data Science: Ilinca Barsan
Technology Director: Cole Peterson
Experience Technology Director: Shawn Herron
Head of Digital Production: Julian Poole
Art Director: Rafael Falco + Rob Bovington
Copywriters: Renato Fernandes, Vinicius Dias, Stephen Webley
Global Client Partner for Nestle: Sasan Saeidi
Global Senior Account Director: Loren Hargreaves
Account Directors: Stefano Paduan
Account Manager: Jayme Neto
Agency Producers: Robert Morgan, Verity de Courcy Norman
Director/ Production Co: Marcus Prado
Editor: Marcus Prado
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