This Ramadan was different in many ways. Especially for the care workers who are away from their families working tirelessly to control the crisis. Living up to its brand philosophy of being Generous by Nature, Kiri distributed wholesome Iftar meals to all those at the front lines. Each with a heartfelt note of thanks, not from the brand, but from the mothers of UAE. Through a social media campaign, we encouraged mums to share their messages for the care workers, that were then printed onto personalized Iftar boxes in real-time and delivered to medical camps across the country. With 2000 boxes distributed, each with a message from a different Kiri mum, we turned every Iftar meal into an opportunity to express how grateful we are as a nation.
Integrated advertisement created by Havas, United Arab Emirates for Kiri, within the categories: Confectionery, Snacks, Public Interest, NGO.